A Brand Is a Belief System: Why the Strongest Brands Are Built on Kept Promises, Not Campaigns
Ask most companies how their brand is doing and they will show you reach, impressions, engagement, the volume of attention...
Two Markets, One Discipline: What Bangladesh and New Zealand Taught Me About Meaning
For most of my career, I built brands in Bangladesh. I now build them from New Zealand, with one foot...
The Distribution Ceiling: Why Growth Built on Availability Eventually Stalls
In most companies, a distribution win is cause for celebration. A new region covered, a thousand more outlets stocking the...
Evolve Beyond’ A Celebration of Innovation and Excellence
The Evolve Beyond Business Conference 2024 marked a significant milestone for Akij Ceramics, Aura, Rosa, Akij Board, and Akij Door,...
Understanding TAM SAM SOM: Essential Business Tools for Strategic Growth
Have you ever struggled to understand the true size of your market? As a marketer, you know the importance of...
The Ads of Bangladesh: a Decade of Creativity
Ads of Bangladesh, marking a huge milestone in our 10-year journey of celebrating creativity in Bangladesh! Our tagline says it...
Marketing Predictions for 2024 and Beyond by Gartner
Gartner predicts shifts in marketing, emphasizing evolving social media dynamics, the power of an AI-free brand approach, and the transformative...
Connecting with Heart: The Empathy-Driven Brand Approach
As the business landscape evolves, maintaining a strong brand presence has become increasingly challenging. This article explores how adopting an...
The Power and Core Values of Word-of-Mouth Marketing
In the vast world of topics and trends, some subjects naturally captivate our attention and spark discussions more than others....