AkijBashir Launch AV

In my professional journey, I had the privilege of playing a pivotal role in the rebranding of a prominent conglomerate, AkijBashir Group. This transformative experience was a career-defining moment, as it offered a unique opportunity to shape a brand's identity and perception.

The decision to adopt a new name, AkijBashir Group, marked a significant departure from the previously known Akij Group or Akij Holdings. This strategic move aimed to align the brand with the vision and leadership of Managing Director Sk Bashir Uddin AkijBashir. The creative agency, Roop, was tasked with developing a new brand identity, visual elements, and corporate strategy.

Rebranding a large conglomerate with over 25,000 employees and a presence in multiple locations was a complex undertaking. It required careful consideration of employee acceptance, stakeholder engagement, and public perception. The marketing team, in collaboration with the agency and leadership, devised a comprehensive plan to ensure a seamless transition.

Key Team Members

• Md Shahriar Zaman

• Purnendu Bikash Roy

• Golam Rabbani

• Shahjada Yasir Arafat Shuvo

• Anup Kumar Saha

• Nazmul Akand Tushar

• Anika Tasneem Munir

• S M Nahin Samrat

• Md. Jamir Uddin Rami

• Md. Firozur Rahman

• Fijus Tabassum Bushrah

Agency Partners

• Identity, Corporate Strategy and Guideline: Roop

• Digital Communication: Mindshare Bangladesh

• AV Production: Urbo Films

• Creative: Roop, Anonymea, Royel er Chobi, Z Studio

• Media: Wavemaker

• PR: Wavemaker and In House

• Website: Digitallo

• Event & Execution: Exxelo Marketing Solutions

• Printing: Boishakhi, Shezan Printers, Binimoy

• Outdoor & Signage: Art Sign

Note: While I cannot disclose specific details due to confidentiality, I would like to express my sincere gratitude to all the individuals and teams involved in this successful rebranding project. Their expertise, dedication, and collaborative efforts were instrumental in creating a new brand identity that resonated with our target audience.