Launch of A Conglomerate: AkijBashir Group
#PROJECTS
AkijBashir Launch AV
In my professional journey, I had the privilege of playing a pivotal role in the rebranding of a prominent conglomerate, AkijBashir Group. This transformative experience was a career-defining moment, as it offered a unique opportunity to shape a brand's identity and perception.
The decision to adopt a new name, AkijBashir Group, marked a significant departure from the previously known Akij Group or Akij Holdings. This strategic move aimed to align the brand with the vision and leadership of Managing Director Sk Bashir Uddin AkijBashir. The creative agency, Roop, was tasked with developing a new brand identity, visual elements, and corporate strategy.
Rebranding a large conglomerate with over 25,000 employees and a presence in multiple locations was a complex undertaking. It required careful consideration of employee acceptance, stakeholder engagement, and public perception. The marketing team, in collaboration with the agency and leadership, devised a comprehensive plan to ensure a seamless transition.
Key Team Members
Md Shahriar Zaman
Purnendu Bikash Roy
Golam Rabbani
Shahjada Yasir Arafat Shuvo
Anup Kumar Saha
Nazmul Akand Tushar
Anika Tasneem Munir
S M Nahin Samrat
Md. Jamir Uddin Rami
Md. Firozur Rahman
Fijus Tabassum Bushrah
Agency Partners
Identity, Corporate Strategy and Guideline: Roop
Digital Communication: Mindshare Bangladesh
AV Production: Urbo Films
Creative: Roop, Anonymea, Royel er Chobi, Z Studio
Media: Wavemaker
PR: Wavemaker and In House
Website: Digitallo
Event & Execution: Exxelo Marketing Solutions
Printing: Boishakhi, Shezan Printers, Binimoy
Outdoor & Signage: Art Sign
Note: While I cannot disclose specific details due to confidentiality, I would like to express my sincere gratitude to all the individuals and teams involved in this successful rebranding project. Their expertise, dedication, and collaborative efforts were instrumental in creating a new brand identity that resonated with our target audience.
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© Shahriar Zaman. All Rights Reserved.
Shahriar Zaman
Shahriar Zaman is a marketing professional from Bangladesh. Over a decade of crafting impactful brands, designing high-performance marketing strategies, and driving profitable growth.