Marketing is not about noise
It is about clarity
Passion meets purpose
Shahriar Zaman, Brand Strategist
Fifteen years in marketing, from the newsroom to the boardroom. Today I work from Auckland with founders and leadership teams across New Zealand, Australia and South Asia.
Position First
I build brands that outlive campaigns
For fifteen years, I’ve worked at the intersection of marketing, strategy, and business growth, helping organizations transform brands into long-term belief systems.
Most recently, I served as Head of Marketing at AkijBashir Group, one of Bangladesh’s leading corporate conglomerates, where I led brand strategy across diverse business verticals. In 2026, I moved to Auckland, where I now advise brands and build ventures of my own.
20+ brand awards
Won by brands I built, including eight Best Brand Awards and Best Brand in South Asia.
The Foundation
From Journalist to Brand Strategist
My journey began in the newsroom as a contributing reporter at Daily Amader Shomoy. Journalism taught me to observe, question, and understand people before attempting to influence them.
That foundation later shaped my transition into advertising at BBDO, where I discovered my passion for branding: not just communication, but positioning, perception, and long-term value creation.
Career
The Path So Far
2026 to now
Founder, Redolic
Auckland, New Zealand
2026 to now
Founding Board Member, Global Creative Foundation
United Kingdom and Bangladesh
2023 to 2026
Head of Marketing, AkijBashir Group
Dhaka, Bangladesh
2017 to 2023
Marketing Manager, AkijBashir Group
Dhaka, Bangladesh
2015 to 2017
Manager, Brand Communication, PNL Holdings (Pedrollo)
Dhaka, Bangladesh
2015
Assistant Manager, Brand Development, Tiger Cement
Dhaka, Bangladesh
2013 to 2015
Assistant Manager, Marketing, Anwar Group of Industries
Dhaka, Bangladesh
2011 to 2013
Creative Writer and Account Supervisor, BBDO Bangladesh
Dhaka, Bangladesh
2004 to 2007
Contributing Reporter, Daily Amader Shomoy
Dhaka, Bangladesh
What I Do
Over the years, I have led marketing transformations across FMCG, building materials, lifestyle, and retail. My work focuses on:
For me, marketing is not a support function, it is a strategic growth engine.
My Differentiator
Contribution to the Marketing Industry of Bangladesh and Beyond
For over a decade, I have built platforms that raise the standard of marketing and celebrate the people behind it.
In 2014, I founded Ads of Bangladesh, now a recognized platform for celebrating creative communications.
In 2015, I co-founded Brand Practitioners Bangladesh, the country’s largest community of brand marketers.
Since 2018, I have been involved with the Marketers’ Institute Bangladesh, where I have organized the annual Bangladesh Marketing Day.
Now
What I’m Building From Auckland
Ventures where brand thinking sits at the center of the business.
I founded Redolic, a New Zealand holding company for the brands, products and marketing services I build and back.
Shahriar Zaman Studio
A boutique identity studio for brands that need a point of view, not just a logo.
The Distribution Ceiling
My proprietary advisory framework, and the lens behind my strategy and advisory work.
Belief System
Belief System That Elevates Thoughts
Not about campaigns
But about consistency
Not about visibility alone
But about value creation
Brands I Have Worked With
Let's connect
Want to Go Beyond?
If you want to build a brand, transform a business, or shape the future of marketing; I would be glad to connect.
